Es Guddzje

My Bachelor Thesis (2024)

Not only from a social perspective but also from a design perspective, street newspapers are an extremely interesting medium. Content-wise, they clearly differentiate themselves from conventional magazines and offer a unique perspective on everyday life, providing access to the life worlds of socially disadvantaged people. From a design standpoint, they also offer great creative freedom, as they are not bound by the norms of ordinary magazines. However, because they are sold on the street, they must be particularly eye-catching to attract the attention of passersby. I noticed that Guddzje still has room for improvement in this regard. For this reason, I decided to work on a redesign of Guddzje.

After initial contact with the editorial team of Guddzje, it quickly became clear that an actual collaboration would not be possible. Nevertheless, I wanted to stick to the idea of contributing to a non-profit organization or to Guddzje. Therefore, the continuation of this work is currently only a theoretical project. However, I approached the task with the goal of making the project financially feasible for Guddzje. Moreover, I redesigned the magazine not only visually but also in terms of content. The aim of the redesign is to increase its reach, thereby creating added value—especially for the vendors of the magazine.

In the editorial of one issue of Guddzje, it says:
"Dear readers,
thank you for purchasing Saarland’s street newspaper. By doing so, you have not only supported our street vendor but—what is even more important—acknowledged them! Such appreciation is rare for these individuals, as they are often overlooked simply because they are ‘different.’"

In my bachelor’s thesis, I therefore aim to give the Saarland street newspaper the design attention it truly deserves.

Sample issue of the Sample issue of the street newspaper

Theoretical framework of my Bachelor’s thesis

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